Does something always need to have a strategy? Can’t you just jump in and do it and figure it out as you go? That is basically how I feel about social media and I wish that more people would follow suit. Specifically, I wish that more non profits, would quit talking, analyzing, waiting, and strategizing about it and just do it. What is the worst that could happen?
It compromises our brand – Pardon my cynicism here, but how? By you going directly to your customer, client, donor, etc. and telling them your message directly from you vs. having to pay for it in ads or beg for exposure in more traditional media outlets? Also, think about it….if you can get directly to your client, donor, and customer in a new and different way you have their attention – and that attention can build affinity which they can pass on to there sphere of influence which can only further your message.
It costs too much -Cost is relative. In terms of dollars, it won’t cost you a thing. In terms of time – like anything, the time you put into it is a direct ratio to what you want to get out of it. If you don’t put in the time to build relationships, talk with your clients, customers, donors, whatever…you will never see the value. BUT, if you invest the time in giving it a shot, the results could be a reach that goes well beyond what any marketer could hope for.
What do we have to say - If your organization is worth being in existence, it has something to say. Spreading your mission, telling your story, sharing your impact, interacting with people that could benefit, providing additional support to your clients, etc….providing access….those are things that say so much in not only what people can see, but also how they feel about your organization.
I don’t understand it – What better way to understand it then by experiencing it. Are you personally using programs like Twitter, Facebook, Blogs, FriendFeed, etc? If you are too scared to put your organization out there at first, then put yourself out there. Get involved and experience the Web 2.0 world first hand. That will give you a better way to explain to others the value that is out there for your organization.
Our people aren’t on those things - WRONG! Guess what, the people you work with are out there, the people you want to work with are out there, and your competition is out there. If you aren’t, you are going to get left behind.
So, what are you waiting for? Do something, stop talking about it. Get involved, give it a shot…what do you have to lose, outside of more dollars, more exposure, and furthering your mission!